You know what's really amazing? How fashion advertising is so vastly different from the normal everyday advertising we all witness in our day to day life. The most obvious difference, of course, is the absence of copy, although I do feel at times it would make it quite interesting if there were some copy- just because it would be so unexpected. Additionally there is no discernible evidence of factors like brand positioning, target audience, usp etc etc we think about when coming up with an ad campaign, at least not that way I am accustomed to seeing it. Most usually its just about the feel- and of course making the label look as tempting as it can- and that is brand positioning in the fashion world. Labels/collections/campaigns position themselves in terms of 'look' more than anything else; hedonistic ,voyeuristic, realistic,romantic- its all about the feel, and how their target audience wants to see themselves.Mind you, barring some labels, most of them have pretty similar clothes aside from a few signature label specific details. The garments themselves in pret lines are quite inter changeable- but then again, its how we have been conditioned to view a brand that makes all the difference in the world (at least in our head). Don't believe me? go shopping with a guy- you'll know.
Okay this post has gone in a much different vein than I originally intended on.Check the new additions out, I obviously love all of them that's why they are here. The Alexander McQueen campaign especially is fantastic because it is so ethereal. Also it reminds me of the Kate Moss Hologram thingie.
Ethereal: Alexander Mcqueen
Model :Zuzanna Bijoch Photographer : David Sims
Sensual: Prabal Gurung
M: Candice Swanepoel P: Daniel Jackson
Floral/Spring Bloom: Stella McCartney
M: Natalia Vodianova P: Mert and Marcus
M: Vika Falileeva P: Sebastian Faeena
Artsy/ Bohemian/ Quirky : Missoni
P: Jurgen Teller