Borgia is a historical fiction TV program running on CANAL+ and promoted by BETC Euro RSCG, Paris.I came across the print ad for it, and its quite ...I don't know, don't have a word atm. Fun, maybe. If your familiar with the Borgia history, you'll find it thoroughly amusing. If you are'nt- then just let me give you a little background- The Borgia refers to the Borgia Pope Alexander VI, who, according to many historical accounts and narratives, was quite the thug. Yes- the pope was a thug, and his family was beyoooond messed up.
Anyway, checkout the print, I love the tagline.