The communication is centered around highlighting the dangers of texting and driving, but with a really nice twist. The agency is Leo Burnett Tailor Made in Brazil, and the print ads were made for the car company Fiat. Using well-known last words of famous figures throughout history they suggested that they could be your last words as well, if you texted them while driving. I think the idea is quite genius. See, when I look at ads these , I think I'm in the wrong field because I could never do what these guys did. I wish I could think like that.
Take a look:
|Martin Luther King|
Aren't they awesome??
If your having trouble reading the copy, it says :
"If you want your last words to be the same as (famous person name) simply text (last words)while you drive.
I love the clean design, the different cell phone shapes, and the tongue-in-cheek approach.I like they created a series of six, so each adapt has something new to offer. Really good work from the agency and props to Fiat for going with this.