This Burger King ad is about two years old, so I know I'm late on this, but to this day I find it hard to believe that they actually ran this. Its pretty crass. I get that their trying to be cheeky, but it just doesn't come out that way since its so blatant. Nothing's left to the imagination. You have to leave something to the imagination to be successfully cheeky, haina? In addition the copy is not exactly subtle.If there were any doubts in your head about what this ad is referring to, the copy does its part well in quelling them.
Can you believe it? I can't.
After seeing this, I think the campaign below that BK did back in 2007 was quiet tastefully done, and showed a lot of restraint.In a good way.They're cheeky, but not in an in-your-face vulgar way. Not rude, not crass. Don't make you look away. Make you smirk a little bit. Catches you off-guard that its BK but you get where they are coming from.And, most importantly, they don't mess with your food.
The agency is Bleublancrouge in Montreal.Although I don't quite get why fast food needs to go down this route- but I get that they're trying to target a specific audience. And if you've ever gone to a BK past 3am -you know exactly who that audience is, and how weirdly spot on the second ad is.